Deliveroo has reported a surge in sales in the period directly after Taylor Swift's recent UK concerts.
The food delivery service analysed sales in Edinburgh and Liverpool after the singer's shows, and found orders increased by, on average, 50 per cent in the three hours after the concert, compared to the weeks prior.
Deliveroo's data revealed that concert goers turned to the food delivery service after the concert, with orders peaking at midnight, according to RestaurantOnline.
Rob Harris, VP of global restaurants at Deliveroo told the publication: 'Our data reveals a surge in Deliveroo orders immediately after Taylor Swift's recent performances in the UK as fans opt for a post-concert feast.
'These are numbers we expect from peak lunchtime but instead we are seeing these volumes at midnight.
Deliveroo reported a surge in sales after Taylor Swift's Eras tour in Liverpool and Edinburgh (seen atat Wembley Stadium)
'With more concerts planned for the UK and Ireland in the weeks ahead Deliveroo is prepared for an increase in orders and fans can keep celebrating after the final encore.'
Deliveroo orders picked up at 22:45pm when fans left the concert and continued until 1:45am the next morning.
The food delivery service cited burgers, pasta, and kebabs, as popular choices for concert goers.
Going to a Taylor Swift concert is such a big deal that her fans turn a night into a major spending event, with a recent report estimating the star's sell-out Eras tour will boost the British economy by almost £1billion.
On top of the ticket price itself, fans also splash out on travel, accommodation, a pre-concert meal, official merchandise and many will buy a new outfit for the big occasion too.
Researchers have calculated each Swiftie attending an Eras concert in the UK will spend on average £848 to see their idol perform.
The total is more than 12 times the average £67 cost of a UK night out and the Chancellor can expect a £997 million boost to the economy thanks to Taylor's 15 tour dates this summer.
It was recently revealed how Taylor Swift had joined the ranks of the world's billionaires.
The food delivery service found sales increased by, on average, 50 per cent after the singer's shows in Liverpool and Edinburgh (stock image)
The Bad Blood singer performed to a sold out crowd in London's Wembley Stadium over the weekend (pictured)
Her music, live performances and real estate portfolio has been estimated by Forbes to be worth $1.1 bn (£874m).
Now the Swiftonomics report from Barclays showed that the cost to her most devoted fans…and the boost to the economy she brings as a result.
Almost 1.2million fans will watch her UK concerts, which commenced in Edinburgh's Murrayfield Stadium in June.
On average those lucky enough to attend will have spent £206 on a ticket and for the fans (14 per cent of the total) who dug deeper to buy VIP or premium seats that figure exceeds £400.
The report estimates fans spend an average of £121 on accommodation and £111 on travel to go to the night out.
As 18 per cent will buy a new outfit the average clothing bill for a Swiftie concert is put at £56.
Going for a restaurant meal near one of the tour venues in London, Liverpool, Edinburgh and Cardiff is expected to add £59 to the night's total cost and add on another £79 for the expensive Taylor tour merchandise.
Going to a Taylor Swift concert is such a big deal that her fans turn a night out into a major spending event. She is pictured performing in Paris on May 12
While costs will be even higher than average for the one of five fans intending to travel to mainland Europe to see one of her shows.
And it's also a great excuse for a party. The report revealed 8 per cent of fans were either planning to host or attend a Taylor Swift themed party before or after the show and 7 per cent are buying special decorations for their house as well.
Researchers questioned 200 UK adults in April who have secured or are trying to buy Taylor Swift tickets, providing a representative sample by age, gender, region and income group.
Dr Peter Brooks, Chief Behavioural Scientist at Barclays, said: 'Whoever came up with the phrase "money can't buy happiness" clearly wasn't a Swiftie.
'There's growing evidence that spending on experiences boosts happiness and well-being more so than purchasing physical items, especially if that experience is shared with friends and loved ones.
'When it comes to cultural icons like Taylor Swift – like we saw with Elvis and Beatlemania in the '50s and '60s – supporters have such a strong connection to the artist and to the rest of the fandom that the desire to spend becomes even more powerful.
'For non-fans, £848 may seem like an enormous amount to splash out on a concert – but for Eras Tour ticketholders, every pound they spend is an investment in the memories they'll create.'
